
Get to Know Your Representative: e tu Interiors

Meet e tu Interiors, a Representative Group that serves as a reliable connection between furniture manufacturers such as BRC and Dealers in Minnesota, North Dakota, and South Dakota.
e tu Interiors founder, commercial furniture expert Erin Eneboe, brings an impressive 27 years of experience beginning her career as a Dealer in new business development. Eight years ago, Erin achieved her dream of starting her own Rep Group which has become a trusted organization, always providing exceptional service.
Since its inception, e tu Interiors has taken a distinctive approach to growth by supporting fellow independent business owners. Their Team thrives on lively brainstorming sessions and laughter, which keeps creative ideas flowing. Additionally, they have an intern who brings a fresh perspective to the Team. Guided by the motto “Find the Fun,” inspired by the timeless wisdom of Mary Poppins, they prioritize seeking out those delightful moments of joy and thrill amidst the fast-paced, deadline-driven industry they operate in.

Recently, e tu Interiors opened a new Showroom embracing an open-door policy, ensuring that Dealer partners have access to manufacturers finishes libraries whenever they need it. To keep things exciting, they regularly introduce new products and rotate them in and out of the space. In addition to being a hub for productivity, it’s a functional workspace anchored by the stunning BRC suite of furniture. They’re most appealing BRC products are the versatile Islands, which cleverly maximize space and offer dual-purpose functionality that benefits companies of all sizes. Furthermore, what truly sets BRC apart for them is the amazing Team! e tu Interiors is thrilled to be part of a company where everyone is eager and capable of going the extra mile to ensure client satisfaction. “Joining a growing company like ours is an absolute blast!”, Erin remarks.
Here are a few fun facts Erin Eneboe with e tu Interiors:
If you could create a slogan for your sales approach, what would it be? Thoughtful, but determined.
What’s the weirdest or funniest request you’ve ever received from a customer? I had a customer call my cell phone to ask me for my cell phone number.
What’s your secret weapon for turning a challenging customer into a satisfied one? “Clear is Kind” is something a friend shared once, and clear communication is critical.
If you could have any superpower to boost your sales skills, what would it be and why? The ability to slow down time, ha! I really love to add extra details to help the client experience and sometimes that just isn’t possible with deadlines and end user expectations.
What’s your favorite sales-related movie or TV show, and why? Boiler Room. I love when he takes the telemarketer call in the beginning and coaches them to be better.
If you had a sales-themed mascot, what would it be and what would you name it? e tu Interiors has a small stuffed pig that walks, a kids toy – it is named Prosciutto. It is our order pig that “walks” when we celebrate a win!
Want to see Prosciutto in action? Check out BRC’s Instagram!

Are you a BRC Representative that would love to be featured?
Email our Marketing Team at: marketing@brc.group